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Popular Threads
It's a bit different with Seth, because you see him interacting with other social media users in conferences and stuff, so you know he's real and you trust him because of who he is. In comparison, a company that's blogging for the first time is still trying to build trust, and the easiest way (but not the only way) would be by allowing comments. Otherwise, it's just pushing messages out to people.
Nabilah Said's last blog post..swede dreams are made of this
I guess what I'm trying to get at is that, whether it's a blog or not is just the medium, the style of presentation. At least in my opinion, the message can be the same, and equally important and effective in either medium (if used properly).