Sui Generis - Latest Comments in Communication – Interpretation vs Intent

Re: Communication – Interpretation vs Intent

Derrick Kwa — Wed, 12 Mar 2008 23:05:11 -0000

Hi Joanna, glad to see that the comments helped. For me, at least, that happens a lot, because I don't always think through my posts as thoroughly as I should. So the comments make me think more and give me a chance to elaborate on the post. As to finding out what people are hearing, well, I guess the only way you can (unless you're a psychic) is to listen to what people are saying. Because what they say will naturally be what they've heard. And the good thing is, with the internet and all now, it's a lot easier to track what others are saying about you.

And Jeanne, thanks. =). Glad you like it. I was actually worried it'd be too short when I first posted it.

Re: Communication – Interpretation vs Intent

Jeanne Dininni — Wed, 12 Mar 2008 17:22:34 -0000

Derrick,

A great deal said in a few short words!

Jeanne

Re: Communication – Interpretation vs Intent

Joanna Paterson — Wed, 12 Mar 2008 13:53:33 -0000

Hi Derrick, the comments here have part answered my question which is "how do you know what your customer is hearing?". I'm probably more confident taking action to change my message than I am in working out, asking or testing just what it is that people are hearing.

Joanna

Joanna Young's last blog post..Walking Our Way Into Words

Re: Communication – Interpretation vs Intent

Derrick Kwa — Wed, 12 Mar 2008 13:12:52 -0000

Hi Brad, thanks for dropping by.

Yeah, I think testing is important. And also, I think this is why conversations are becoming more and more important.

Re: Communication – Interpretation vs Intent

Brad Shorr — Wed, 12 Mar 2008 12:38:36 -0000

Absolutely true! That's why I think testing is so important in any marketing endeavor. People don't always react the way you expect them to. Thanks for joining in!

Brad Shorr's last blog post..Take the World’s Hardest Vocabulary Test