DISQUS

genie · 1 year ago

yup, completely agree. at the end of the day, its still about integrated marketing. Internet and social media tools, however progressively utilized, are still one of many marketing techniques. and im personally more of a believer in perfecting the in-store customer experience, because what you look, see and touch are more tangible. and besides, unless the consumer is a complete online junkie, he/she still exists in the offline world for most part of the day (=
Derrick Kwa · 1 year ago

Yeah. Well, the danger for most of us in the internet marketing world is that lots of us are "complete online junkies", so it's really easy to get trapped in the fishbowl, so to speak.
Ron · 1 year ago

Good point. I work with some firms that are using Back to Basics (High Touch) as a differentiator. They realize how some customers prefer the face-to-face / snail mail touch.
Derrick Kwa · 1 year ago

Hi Ron. Yeah. I wonder, has there actually been any empirical/concrete studies done about that? Like, how many people prefer face-to-face vs online interactions.